Saathi Sanga Manka Kura (SSMK)

Based on Knowledge, Attitude, Practice and Skills (KAPS) study and other frequent qualitative studies, UNICEF developed an innovative radio program in Nepali: "Saathi Sanga Man Ka Kura ( SSMK )" or "Chatting with my best friend" or in short SSMK in 2001. It is the centerpiece of UNICEF’s communication initiative for young people which is the first radio program produced by the young people and for the young people in Nepal. It is designed to be interactive with listeners as a peer who speaks their mind without moral judgment. Each one hour episode of SSMK combines music with drama, and talks between young female and male hosts.