Crafting a scalable e-commerce experience for E-Arts Nepal
THE CHALLENGE
E-Arts Nepal, a curated platform for authentic Nepali handicrafts and artworks, had long served as a digital marketplace showcasing Nepal’s rich artisanal heritage. However, their previous ecommerce website, built on a different, more rigid platform, posed increasing operational challenges. The site was not only limited in flexibility and functionality, but also required specialized technical personnel for even minor updates or content changes. This dependency made regular updates slow and inefficient, ultimately impacting product visibility, customer experience, and sales potential. As the platform expanded its artisan base and product inventory, the need for a more manageable, scalable, and user-friendly ecommerce solution became essential.
THE SOLUTION
To resolve these challenges, we redeveloped the eArts Nepal website on WordPress, offering a significantly more intuitive, flexible, and maintainable platform. The new site was custom-designed with a modern ecommerce layout that highlights the unique beauty of each product, ranging from paubha paintings and wood carvings to handmade jewelry and textiles. We restructured the product taxonomy, improved filtering and navigation for easier browsing, and enhanced the shopping cart and checkout flow to provide a smoother user experience.
Crucially, the shift to WordPress empowered the eArts Nepal team to manage the site independently. With a simple and accessible CMS, they can now update product listings, publish content, and run promotions without the need for constant technical intervention. The result is a beautifully crafted, easy-to-manage ecommerce platform that supports the brand’s mission of promoting Nepali craftsmanship to a global audience.
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