Web redesign for AI Startup
CLIENT
KineticaWHAT WE DID
UI/UX Design, Websites & portals, Slide Decks & PublicationsINDUSTRY
Corporate, Startup
THE CHALLENGE
Kinetica, a leader in real-time data analytics and GPU-accelerated computing, required a website that reflected its sophisticated technology and market positioning. However, their previous website lacked visual coherence, consistency, and professionalism. The site’s design was cluttered with mismatched visuals, an inconsistent color scheme, and typography that failed to communicate the cutting-edge nature of the brand. These issues diluted the user experience and made it difficult for prospective clients, partners, and enterprise buyers to clearly understand Kinetica’s value proposition. Additionally, supporting assets like presentation decks suffered from the same fragmented design approach, making it harder to maintain brand consistency across touchpoints.
THE SOLUTION
To reposition Kinetica as a modern and premium technology brand, we led a comprehensive website redesign and visual identity overhaul. Our approach began with a deep exploration of Kinetica’s mission, audience, and industry positioning. We introduced a new visual language—including a professional and forward-looking color palette, refined typography, and design components that aligned with high global standards in tech branding.
The website was redesigned to deliver clarity, focus, and consistency—balancing technical content with accessible design. Clear messaging hierarchies, smooth animations, and high-quality visuals replaced the previously scattered design elements. Alongside the website, we also redesigned Kinetica’s pitch decks, aligning them with the new brand system to ensure consistency across sales and investor communications.
The result is a unified digital and visual experience that elevates Kinetica’s market presence, enhances trust among enterprise users, and reflects the innovation at the core of its product offering.
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MORE WORK
