Building a Bold New Website for SquareCircle’s Evolving Mission
THE CHALLENGE
SquareCircle, a global consulting agency based in Australia, was evolving its service offerings and strategic direction to better reflect its work at the intersection of development, inclusion, and impact. However, their existing website no longer aligned with this renewed focus. It lacked a cohesive narrative, modern design sensibility, and the flexibility to showcase their dynamic expertise across sectors and geographies. The content structure was outdated, the visual identity was inconsistent, and the overall digital experience didn’t fully capture the agency’s progressive, curious, and globally engaged personality. With a shift in their brand strategy and service architecture underway, SquareCircle needed not just a redesign but a complete rebuild of their website from the ground up.
THE SOLUTION
To support SquareCircle’s evolution, we designed and developed a new website from scratch, rooted in a clear, compelling, and future-ready digital identity. Collaborating closely with their team, we reimagined the information architecture to clearly communicate their core services, thematic areas, team culture, and geographic footprint. We introduced a bold and modern visual language, reflecting their Creator brand archetype, through refined typography, a flexible grid system, custom illustrations, and dynamic content blocks.
The new site is narrative-driven yet functional, with an intuitive user experience that allows visitors to explore SquareCircle’s work, values, and approach with clarity and ease. It also includes flexible CMS-driven components to support continuous content growth, such as publishing case studies, updates, or thematic reflections. The result is a vibrant, responsive, and impactful platform that positions SquareCircle as a forward-thinking consulting agency committed to equity, innovation, and inclusive development.
MORE WORK
